"Hardly any other place is emotionally so complex and a synonym for development and challenge as school. These properties offer the potential for a completely new use of the existing structures.”
Face your fears. Find your rhythm. Learn to play again.
Backtoschool is not your average corporate event. It’s an emotional intervention disguised as a day of learning – with long-lasting impact.
Originally designed by Studio M for one of the world’s leading tech companies, this concept transforms universities and iconic spaces into playful arenas for re-learning, unlearning, and reconnecting. A staged enrollment process – complete with fake student ID cards, old-school admin forms, and hilariously official welcome letters – sets the tone: nostalgic, low-fi, and lovingly absurd. Everyone joins in. Then the real school begins.
Participants cook like chefs, juggle like street performers, sing musicals like nobody’s watching (though everyone is). They stumble. They laugh. They cheer each other on. And in the evening, they gather for a quietly luxurious dinner. No phones. No pressure. Just deep conversations and real connection.
+ Leave the stage: Executives become learners. And that changes everything.
+ Laughter as a catalyst: We make it intentionally awkward – so that authenticity can emerge.
+ Physical instead of PowerPoint: If you’re juggling, you're not pretending.
+ Emotional team building: Real bonds are forged through shared vulnerability.
+ Lasting memories: This doesn’t stay in your head – it goes straight to the heart (and home: with circus balls, kitchen stories, and songs you’ll never forget).
Events that don’t pretend to be important. They just are.
What began as an exclusive offsite is now a mobile, modular event format – ready to unfold in Berlin, Lisbon, Singapore, Rome, Reykjavík, and beyond.
From fencing and calligraphy to haute cuisine, sculpture, Mandarin crash courses or improv theatre – the Backtoschool principle stays the same:
Step away from the everyday.
Step into the unknown.
Together.
“We don’t just bring people together. We make them truly permeable to one another. Backtoschool is our radically charming format for real transformation.”
